Today, the internet and social media help a great deal in connecting businesses to their customers. However, most businesses yearn towards very popular platforms like Facebook, Instagram, Whatsapp, and Twitter for boosting their business. Not many utilizes Telegram which offers several advantages.

In this article, I’ll explain how you can use Telegram to boost your business in Nigeria.

About Telegram
Telegram is a cross-messaging platform launched in 2013. It supports not just messaging but also video calling, and VoIP. The platform has over 400 million active users as of 2020.

Telegram is free to use and very simple. Messaging on the app is fast and secure with end to end encryption. Furthermore, it supports hashtags, replies, and mentions.

Telegram is available for all major desktop and mobile devices including iOS, Android, Mac, and Windows, and Linux.

How to use Telegram to boost your business in Nigeria

Groups
With Telegram, you can create a business promotion group and add all of your business workers, partners, and customers if need be. The platform allows you to add up to 200,000 members in a group. This is much better than Whatsapp groups that have a limit of just 256 members.

More storage
Customers like it when you can recall their previous discussions and it makes you a better businessman. Telegram gives you that advantage with unlimited server storage. All texts, images, videos, etc you receive and send on Telegram are permanently stored unless you delete them. Even if you switch devices, all the messages would be intact without you performing any backup and restore.

Quick chat
To chat with someone on telegram, you don’t need to have their phone number. All you need is their username and you’re good to go. This makes it easy for your customers to contact you because it’s easier for them to remember your username than 11 digits of your phone number. Nevertheless, you can still add and chat with customers using their phone numbers.

Multiple file support
This is one major way that Telegram can help you boost your business. Telegram lets you send any file type. This includes images, videos, documents, etc. What this means is that, no matter what business type you engage in, you can conveniently send data and works to your customers in any file extension. Furthermore, you can upload files up to 2GB in size.

Channels
Telegram lets you create channels for broadcast. It supports an unlimited amount of members so you can broadcast your new products, news, events, etc to all your customers at a time. Furthermore, other members can post on your channels and you can control viewership. For example, if you’re publishing a product for a specific set of persons or dripping premium content, you can mark only those that have paid to view the post.

Bottom Line
Telegram is a very commendable social media platform for businesses. It has so many interesting features that can help boost your business in Nigeria and any other country.

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